Why Consulting with a Marketing Expert is a Must
In this article, you’ll find:
Entrepreneurs and small business owners like you are cut from a different cloth. You understand the true value of time and money. More importantly, you understand the relationship between these two and being effective.
Your mind is often abuzz with ideas to start a new business or grow your current ventures. And you’re willing to roll up your sleeves to get the job done because you see the bigger picture.
These are fantastic qualities to have— you can’t be successful in business without them. The thing is, you’re also at risk of putting in tons of work before you have a clear plan.
This is a problem for any small business owner. You only have so much time and money, so you need to invest both wisely.
That’s why you should always consult with a marketing expert before opening any new business. You might be inclined to think of this as an overhead cost. But saving massive amounts of limited resources is just one reason why consulting with a marketing expert should always be your first move.
1. Help you choose the right business name and domain name… the first time.
When you have an idea, you’re laser-focused on launching it. But realizing your business or domain name aren’t working post-launch is expensive. When you consult with a marketing expert first, investing in their expertise can save you quite a bit of headache—and money—down the road.
2. Aid you in narrowing down the best location for your new business.
It’s easy to wear blinders without realizing it when you’re excited to open. But commercial leases are an expensive long-term commitment. A marketing expert will help identify the most lucrative place for your brick-and-mortar.
3. Craft a plan to grow your brand and presence online.
Failing to plan is planning to fail. And today’s consumers decide whether or not to shop with you after just 50 milliseconds on your website. That’s less than the blink of an eye. Your marketing consultant will help craft a bespoke plan of attack to attract online customers.
4. Strategically position your brand to rank well with search engines.
You can’t grow your online brand and presence unless you rank well with search engines. A great marketing consultant will translate Google-ese to help position your brand and get it ranking highly with search engines.
5. Guarantee all your mundane marketing tasks are done correctly.
The truth is, you aren’t launching a new business because you love marketing. Otherwise you’d be opening your own marketing firm. Your marketing expert handles the mundane stuff with ease and accuracy. Meanwhile, you can rest easy and focus on doing what you love.
6. Manage, analyze, and guide your marketing campaigns.
There’s little point in doing a marketing campaign if you aren’t going to manage or analyze it. Consumer trends change all the time, and your campaigns have to adapt. A marketing consultant will manage each campaign and analyze results to make sure you see great results.
7. Cut down the time you spend researching online.
You really can find anything on the internet these days. It’s easy for a quick research session to turn into hours of clicking links and analysis paralysis. A marketing consultant knows what information you need and where to find it, no rabbit-holing needed.
8. Turbo-charge your SEO to set you apart from the competition—fast.
These days, you’ll find competitors in every industry. Your new business must set itself apart and attract customers before your competition. Consulting with a marketing expert gives you the leg up on SEO, so you can beat competitors to the finish line.
9. Ensure your business is listed and visible in all the right places.
You have to know your audience. This includes making your business visible to the right demographics. A marketing expert knows how different demographics shop. They’ll make sure your business is visible to real potential customers.
10. Engineer your website to get it running super-fast, like today’s consumers expect.
It’s not enough to have a website in today’s world. In a recent article published on business.com, 75% of customers admitted poor website design made them less likely to shop… but you aren’t a programmer. Your marketing consultant has learned the ins and outs of managing a website “under the hood.” They’ll fine-tune everything to keep your customers coming back again and again.
What services do marketing consultants provide?
Marketing consultants provide services like:
- Search Engine Optimization
- Local SEO
- Digital ad campaign management
- Social media management
- Website design, development, and management
- And so much more!
In a nutshell, marketing consultants offer whichever services they’re skilled and experienced with. The more services a consultant provides, the easier it’ll be to launch your new business.
Think about it. Would you rather communicate daily with 5 different consulting firms who each handle one of the above services, or communicate with one team who can be your one-stop-shop? Time is money, after all.
How do I find a good marketing consultant?
The best way to find a good marketing consultant is considering what services you need, doing an online search, and asking your candidates for reviews or references.
A marketing consultant’s job is helping make your business visible, cohesive, and attractive. If they can’t even do that with their own consulting firm, will they really be a great fit for you? Probably not.
So, figure out what you need now and what you might need down the road. Research marketing firms who serve these needs. Ask if you can see results, positive reviews, or speak to current happy customers.
How do I hire a marketing consultant?
You hire a marketing consultant by narrowing down your options and then contacting the best fit. Here at Jupiter Marketing Agency, you can call us at (561) 510-9919 or contact us online.
Before consulting with a marketing expert for your new small business, remember people like us are here to help you. We can’t keep running our own small businesses without giving great service to people like you. So whether you’re ready to launch a campaign or just have a few questions, we invite you to reach out to us at Jupiter Marketing Agency today.