Benefits of a Custom WordPress Theme Build For Your Business
In this article, you’ll find:
As a business owner, you have a lot of decisions to make. When’s the right time to raise your prices? How much should you invest in your next marketing campaign? Would a custom WordPress theme help set your business apart from the competition?
If you find some of these decisions a bit overwhelming, you aren’t alone. A recent survey found 42% of business owners1 experienced burnout in the past month thanks to these stressors.
The good news is that you can make some of these hard choices by simply considering the facts.
That’s why we put together this guide on why custom WordPress themes are far superior to any other option. As an experienced website design and development agency in Jupiter, we’re extremely well-versed in the many benefits of opting for a custom WordPress theme.
Keep reading to learn what your business stands to gain as a result, plus how to maximize this potential without becoming an expert in web design yourself.
1. Unique, custom-tailored design
You run a one-of-a-kind business. Sure, you have competitors, but no one else does it like you. So, shouldn’t your website be one-of-a-kind too?
Research says the answer to this question is a resounding yes. One survey found that 74% of customers make purchasing decisions based on a company’s website design.
With a custom WordPress theme, your website is custom-tailored to your branding and design needs. This keeps customers engaged while they’re on your business’s website, and it helps you stand apart from the competition.
2. Flexible features and functions
If you’ve tinkered with any “done-for-you” WordPress themes, you’re familiar with the many trials and tribulations. You think a specific theme will work for your needs, but halfway through the project, you discover a major impasse.
This scenario is all too common for business owners everywhere. And it’s often an expensive problem to solve in terms of time spent researching a workaround.
A custom WordPress theme, however, is completely built from scratch. You have the freedom to add any specific features and functionality—the sky’s the limit. With this added flexibility and control over the design, you have the power to present your business online exactly the way you envision—without any sacrifices or makeshift solutions.
How do you ensure that the custom theme will be responsive and mobile-friendly?
Without getting into the technical jargon, you ensure a custom WordPress theme is responsive and mobile-friendly by running tests and utilizing a few specific developer tools.
And you’re wise to be considering the importance of a mobile-friendly website. After all, 63% of Google searches are done from mobile devices2. If your website doesn’t load or run properly on these devices, a large number of your potential customers will immediately write you off.
Here at Jupiter Marketing Agency, we strive to stay ahead of the curve with every single website we design. That’s why every theme we create is responsive and easily perused on any mobile device.
3. Optimize your website’s performance
Have you ever tried out a pre-built WordPress theme? If you have, you know firsthand that they’re often jam-packed with unnecessary features and bloated code. These can significantly slow down your website, which is frustrating for today’s modern consumers.
The importance of this seemingly small detail can’t be overstated. Data shows that 89% of customers have turned to a competitor because of a website performing poorly.
But a custom WordPress theme means your site is optimized to perform perfectly at lightning speed.
On the other hand, you’ll also find many free WordPress themes that are just very basic and require a lot of work to be ready to compete online.
4. Harness the power of SEO
You could easily sink months into mastering the ins and outs of SEO, or search engine optimization, for bringing traffic to your website. Then you’d need to spend hours poring over pre-built WordPress themes to find one that aligns with your SEO strategy.
Or you could skip the headache with a custom WordPress theme. Our custom themes are designed with a focus on harnessing the power of SEO.
With a well-structured and properly coded theme, your website is more likely to rank highly on Google and other search engines. This, in turn, brings in organic traffic which then converts to paying customers.
By hiring Jupiter Marketing Agency to create your custom WordPress website you can be sure your WordPress theme will include:
- Optimized site Structure
- Improved page load speed
- Mobile responsiveness
- Enhanced user experience
- Schema markup integration
- Unique and branded design
- Reduced code bloat
- Complete control over all on-page SEO elements
- and more
How do you find out if the custom theme will be search-engine friendly (SEO-Optimized)?
When you work with us, you don’t have to worry about SEO functionality—it’s part of our SEO packages. As SEO experts ourselves, we’ve always got a finger on the pulse of SEO and any changes to the algorithms.
Your custom WordPress theme will have clean, effective code “under the hood” so you never have to worry. We also make it easy to add new pages to your website, enabling you to target new keywords and new customers without the hassle.
5. Enhanced security
Choosing a WordPress theme goes far beyond picking something that’s attractive to the eye and functional. Thanks to breaches and hacks in recent years, security is now a major consideration for customers and businesses around the globe.
And the truth is, a pre-built theme is vulnerable if it doesn’t follow certain code standards or isn’t regularly updated by the creator.
When you go the custom route, however, you can rest easy knowing your website and its visitors are protected from vulnerabilities like security breaches, bugs or glitches, malware, and data hacks.
What’s the process for guaranteeing the security of a custom WordPress theme or website?
At Jupiter Marketing Agency we increase the security of websites by creating custom WordPress websites that use secure coding practices, in addition to performing regular vulnerability and security tests along with many other measures included in our website management, and secure hosting services.
6. Scalability
Of course, you want your business to grow. But do you ever get stressed about the thought of scaling up? As a business grows and evolves, its website may need to change as well.
This is a major problem with existing WordPress themes. Many are simply unable to handle or integrate the features and functionality your website will need as it gets more traffic.
Custom themes are built with scalability in mind, making it easier to add new features and functionality as needed. No matter how big—or how fast—your business grows, your custom WordPress theme will grow and change appropriately.
7. Ongoing support and updates
Some pre-built WordPress themes are essentially a “one and done” product. Even when you pay for one, you often don’t get ongoing support or updates or you’ll only get them for a short period of time. This is a problem during these modern times, as customer preferences evolve daily with technology.
You see, a theme that works flawlessly today may not work at all with tomorrow’s mobile devices and algorithms.
When you work with Jupiter Marketing Agency’s website developers to build your own custom WordPress theme, you’ll have access to all future updates and any support you might need, as long as your services are active. We make sure you are compatible, up-to-date, and display properly on new mobile devices, your developer always has your back.
Getting the most out of your custom WordPress theme
Now you know the many ways your business can benefit from choosing a custom WordPress site. But what’s the next step?
Don’t worry—you won’t need to become a master website developer.
The best way to maximize the value here is by working with us, the top website design and development agency in Jupiter, FL. We have more than 40 years of combined experience helping businesses like yours achieve fantastic results, including increased traffic, leads, and conversion.
If you’re ready to get expert help to grow your business, just contact us today to learn more.
References:
- https://www.forbes.com/sites/edwardsegal/2022/05/04/how-burnout-and-inflation-continue-to-impact-small-business-owners
- https://www.statista.com/statistics/297137/mobile-share-of-us-organic-search-engine-visits/
